Raj Patel Returns to The Colbert Report to Deny that He’s a God; and Writes on “Cheaponomics”

by Tracey on March 18th, 2010

Since denying, some weeks ago, that he was the Maitreya – another word for “Messiah” – Raj Patel has been unable to quite shake the story foisted upon him by obscure religious group Share International.

But the activist-author is taking it in his stride, and recently returned to the US comedy show The Colbert Report – his earlier appearance on the show being the unintentional source of his deification – to make light of all the fuss. Watch Stephen Colbert speak to Raj Patel:

www.colbertnation.com

Colbert Report Full Episodes

Political Humor

Health Care reform

Not loading? Watch here

On a more serious note, Patel has been blogging about his book, The Value of Nothing, and we’ve found a post that all can relate to. Do you really know the value of things? For example, how much would a housewife earn, were she paid for her daily work? What is the true cost of fish fingers? Patel takes a look at how much ten universally-consumed items really cost us:

#10 Bottled Water – Bottled water sounds like it should be cheaper – it’s 200 to 10,000 times more expensive than tap water. But in the US, the annual energy wasted on bottled water adds the equivalent to 100,000 cars on roads and 1 billion pounds of carbon dioxide to the atmosphere. And the price we pay for water doesn’t begin to address the longer term issues of global shortage for something that everyone needs to survive. Make a start: stop your local government from wasting your money on bottled water, as we did in San Francisco.
#9 Cellphones – We’ve all got them. The trouble is that one of the minerals inside our high tech toys – coltan – is bought very dear indeed. With around three quarters of the world’s reserves of coltan in the Democratic Republic of Congo, our demand for gadgets fuels bloody conflict and vast human suffering. The No Blood on My Cellphone campaign shows how we can stop it.
#8 Double cheeseburger – A value meal is a great way to eat if you’ve neither time nor money but this cheap food turns out to be ‘cheat food’. What if we had to pay the full environmental, labour and health costs of a burger? Some researchers think we’d end up paying over $200, and that doesn’t include the modern day slavery in our North American sandwiches.